Many of you might be already knowing that Blackberry’s days of making its own smartphones. Thus, the best deal for the company was to lend this responsibility to someone else. The company has now struck a long terms deal with TCL Corporation, A Chinese multinational electronics company headquartered in Huizhou. Speaking on the occasion, Nicolas Zibell, CEO of TCL Communication said:
At TCL Communication, we are committed to creating the best portfolio solutions, while ensuring the quality support to consumers and enterprise users who trust the integrity of the BlackBerry device and the brand’s security leadership, coupled with the Android platform. Together with BlackBerry’s smartphone software platform, this partnership will strengthen our position in the global mobile market.
What’s With Blackberry and TCL tie up?
This certainly is a symbolic step considering the sales of Blackberry today. This might not immediately bring facelift of the Blackberry business, but atleast this name will remain infront of the eyes of the public. The smartphone maker will make and market future Blackberry phones worldwide except for India, Bangladesh, Sri Lanka, Nepal and Indonesia, where Blackberry has already struck local licensing deals. The best bet of both the companies would be on Android rather than Windows or Blackberry OS. TCL is keeping quiet about what comes after the launch of DTEK50 and DTEK60- the phones that it launched for Blackberry.Looks like it will announce its plans in the next few months.
Mr. Ralph Pini, Chief Operating Officer and General Manager of Mobility Solutions at BlackBerry said:
This agreement with TCL Communication represents a key step in our strategy to focus on putting the ‘smart in the phone’ by providing state-of-the-art security and device software on a platform that mobile users prefer and are comfortable with. TCL Communication is the natural choice to license BlackBerry’s software and brand on a global scale. We successfully partnered with them on the DTEK series of secure smartphones and we’ve been impressed with their excellence in hardware design, development and manufacturing. With our unparalleled expertise in mobile security and software and TCL Communication’s vast global reach and consumer access, we are confident that BlackBerry-branded products developed and distributed by TCL Communication will address the needs of BlackBerry users and expand the availability of BlackBerry Secure products throughout the world.